Vision
Breastfeeding will be the norm in California for at least the first year of life.

Mission
To provide policy and strategy recommendations to both the public and private sectors in California to increase initiation and duration of exclusive breastfeeding.

  

What's New

Meetings
The CBR met on June 23-24 in Long Beach. Go to the meeting page to read the meeting summary and download handouts and presentations. The next CBR meeting is December 1-2 in Sacramento.

CBR Priorities 2010–2011
At the December meeting, CBR members, working in collaboration with all those in attendance, reviewed and discussed potential priorities and strategies for the CBR. Finally, CBR members voted for the top six strategies on which to focus their efforts during the next two years:

  1. Promote early mother/baby follow-up visits to health plans and healthcare providers in order to identify and respond to potential problems with breastfeeding. (State and Local Government)

  2. Provide technical assistance to California hospitals to develop and implement the ten California model hospital policy recommendations to support breastfeeding. (State and local Government)

  3. Incorporate infant feeding, including breastfeeding s the norm into the health and science curricula at preschool, primary, secondary, university, continuation, technical, adult, job training and professional education. (Schools)

  4. Require continuing education credits for health practitioners in breastfeeding education. (Health Care Insurers and Providers)

  5. Create a media campaign that normalizes and celebrates breastfeeding in California. (Media)

  6. Provide technical assistance to businesses to support breastfeeding mothers returning towork and impose a civil penalty to businesses violating the California Labor code for Lactation accommodation. (State and Local Government)